WATERFRONT BLUES FESTIVAL
BRAND IDENTITY
CLIENT: Waterfront Blues Festival
ROLE: Designer
AGENCY: Happylucky
ABOUT: We created a new visual identity as the historic Waterfront Blues Festival entered a new era and celebrated its 35th Anniversary year. A mix of evergreen elements and 35th Anniversary-specific components were developed, all focused on conveying vibrant energy, movement, and the community that WBF has cultivated over its many years. Our work included a brand toolkit, event poster and graphics, social templates and web design.
YEAR: 2022
COLLABORATORS: Ben Hennes (Creative Director), Chad Evans (Creative Director), Dallas Carnahan (Art Director, Web Design), Katie Beasley (Illustration – Logo), Sydney Madge (Strategist)