Savage X Fenty

CLIENT: Savage X Fenty

ROLE: Designer
AGENCY: Happylucky
ABOUT: The grand openings of Savage X Fenty’s first brick-and-mortar locations called for some Xtra special celebration. We created an experience for shoppers and SXF superfans, complete with custom product embroidery, one-of-a-kind branded treats, a post-ready photo moment, and more. So good that even the queen herself pulled up. Executed across Los Angeles, Houston, Philadelphia, and D.C. locations.    
YEAR: 2022

COLLABORATORS: Ben Hennes (Creative Director), Beth Zimmerman (Creative Director), Madeline Gomez (Copywriter), Jenny Volodarsky (Senior Creative Producer), Stephanie Vanessa Middleton (Senior Creative Producer), Annie Stutzman (Creative Producer), McKayla Chandler (Event Photographer)