ADIDAS
ACTIVE AW24 PHOTOSHOOT
CLIENT: adidas
ROLE: Design and Art Direction
AGENCY: Happylucky
ABOUT: A multi-channel photoshoot of AW24 adidas product for the whole family.ย
YEAR: 2024
COLLABORATORS: Evie Lane (Photographer), Keaton Rodgers (Videographer), Revery (Production), Chad Hanson (Set Designer), Maki Katsumoto (Stylist),ย Stormy Brady (Hair + Makeup Artist)
Application: Social/ECommerce on partner channels (Amazon, Kohl’s, Macy’s)
MESSI DAY KIT
CLIENT: adidas (adiClub)
ROLE: Design, Ideation & Development
AGENCY: Happylucky
ABOUT: An ultra-exclusive, one-of-a-kind kit to celebrate the GOAT himself, Lionel Messi, on his holiday 10/10. The entire kit is presented with a black leather cover that is lifted from a wooden logo topper. Signed jerseys are displayed in frames, custom built to sit in the wooden drawers. The wood base features an engraved quote, logos and a “10” on each drawer corresponding to the jersey inside. Signed cleats sit on top and are encased by a clear acrylic top.
YEAR: 2024
COLLABORATORS: Gerald Makaveli (Creative Director), Dallas Carnahan (Art Director), Irwin Hodson Company (Production)
Application: adidas adiClub member giveaway, featured on adidas app and website.ย
adidas COMMUNITY
CLIENT: adidas
ROLE: Designer [Event creative development, graphic design for social and environmental]
ABOUT: A series of adidas Community events and curriculum assets; created to celebrate, uplift, and amplify Black and Latinx community leaders. For Honoring Black Excellence, as part of adidas’ United Against Racism initiative.
AGENCY: Happylucky
YEARS: 2022-23
COLLABORATORS: Kendra Jones (Creative Director), Guy Capiccie (Creative Director), Stephanie Vanessa Middleton (Senior Creative Producer), Madison Bracken (Senior Designer), Annie Stutzman (Creative Producer)